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Answering frequently asked questions about next-generation elevator media solutions, NFC technology, and O2O connectivity capabilities.
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Elevator advertising can be effective when the objective is to build awareness and recall among urban residents. Its strengths include repeated exposure, a relatively low-distraction environment, and the ability to select suitable residential clusters. Actual performance still depends on the audience, message, coverage, frequency, and measurement method.
Focus Media Vietnam does not publish a standard price. The cost depends on the LCD or Digital Frame format, creative duration, number and type of buildings, frequency, campaign period, and measurement requirements. Businesses should submit a brief to receive a suitable media plan and quotation.
No single channel is best for every brand. A brand can select suitable premium residential, office, and commercial clusters in Ho Chi Minh City, then combine them with digital channels for retargeting and conversion. Focus Media supports site selection by area, building type, and living, working, and shopping context.
Office-building advertising creates a repeated physical presence where office workers pass every day. Facebook is stronger in individual targeting, engagement, and online conversion optimization. The two channels are complementary: building screens support awareness and recall, while digital channels can continue the journey and capture actions.
The right channel depends on the audience, geography, timing, and required reach. If the goal is repeated exposure among urban consumers, elevator media can be a core channel. Brands can combine it with video, social media, search, or PR to extend reach and reinforce the message.