The Next Generation of Elevator Media

Smart Data AI-Driven
Operations

site.h1_home_page

18.000+

screens

9 millions +

People

2.000+

places

23+

year of experience

Updated data: Q3 2026

High Reach

Key Urban Audience. 3 Main Spaces: Residential Buildings, Offices, and Shopping Malls.

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High attention

Advertising Duration Allocation Algorithm (ensuring each viewer sees an entire ad during their elevator ride)

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High Frequency

Present along the mandatory pathways of urban residents’ daily lives (Commuting, Shopping/Entertainment, and Returning Home).

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High Full-Play Rate

Waiting Moments, Confined Spaces

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SMART OPERATING
MODEL

THE NEXT GENERATION OF ELEVATOR MEDIA

PRECISE DISTRIBUTION

Select the area, building type, screen cluster, timing and content that fit each campaign objective.

TARGETING

Screen IQ

A data-driven tool for planning campaigns and optimizing advertising budgets

  • Area
  • Building type
  • Screen cluster characteristics
  • Living, working and shopping context
  • Timing
  • Content requirements

Start with the brand’s objective, not the advertising location. Move from choosing more locations to choosing the right ones.

DISPLAY FORMATS

Advertising screen LCD 6.0 32 inch

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Placement

Elevator lobby

Display loop

Ad slots: 48 slots
Duration: 15 seconds/slot
Frequency: 72 times/day

Advertising screen

Advertising screen DF 5.0 32 inch

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Placement

Elevator lobby and inside the elevator

Display loop

Ad slots: 48 slots
Duration: 15 seconds/slot
Frequency: 72 times/day

THE NEXT GENERATION OF ELEVATOR MEDIA

ENABLES
NFC INTERACTION

An illuminated NFC device beneath the elevator screen draws attention. With one tap, NFC connects an in-elevator ad impression to the user’s next action. Depending on the campaign objective, brands can direct users to their own digital assets or offer an interactive journey through Focus Media’s NFC MiniApp.

ENABLES
NFC INTERACTION

THE NEXT GENERATION OF ELEVATOR MEDIA

MEASURABLE ATTRIBUTION

Capture post-exposure signals such as NFC taps, visits, interactions and other connected actions to help assess campaign effectiveness.

Focus Media captures signals, evaluates and optimizes

Signal image 1
Signal image 2

Third-party partner data

Digital SEO presence

AI GEO presence

Offline store visits

THE NEXT GENERATION OF ELEVATOR MEDIA

OPTIMIZE BRAND CAMPAIGNS

Collected data informs adjustments to placements, content, calls to action and deployment plans for subsequent stages.

Before the campaign

Focus Media

Establishing a Baseline

Targeting

ScreenIQ

During the campaign

Brand

Campaign promotional materials

TVC - Key visual - Content/
Web/PR/Review


Focus Media

Weekly reports

Recommendations and adjustments

TVC - Key visual - Content/
Web/PR/Review

After the campaign

Brand

Verification

Broadcasting – Fieldwork

Final report

SEO - GEO - NFC taps

Recommendations and adjustments

EXPANDING VALUE
Your Brand on AI
THAI CHILI 20

FMCG

THAI CHILI 20

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REMOTE DATA TRANSMISSION

NFC

THAI CHILI 17

TECHNOLOGY - ELECTRONICS

THAI CHILI 17

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THAI CHILI 14

REAL ESTATE

THAI CHILI 14

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REMOTE DATA TRANSMISSION

NFC

THAI CHILI 7

SERVICE

THAI CHILI 7

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REMOTE DATA TRANSMISSION

THAI CHILI 6

TECHNOLOGY - ELECTRONICS

THAI CHILI 6

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REMOTE DATA TRANSMISSION

THAI CHILI 5

BANK

THAI CHILI 5

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REMOTE DATA TRANSMISSION

NFC

THAI CHILI 1

REAL ESTATE

THAI CHILI 1

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THAI CHILI

FMCG

THAI CHILI

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REMOTE DATA TRANSMISSION

NFC

Elevator advertising can be effective when the objective is to build awareness and recall among urban residents. Its strengths include repeated exposure, a relatively low-distraction environment, and the ability to select suitable residential clusters. Actual performance still depends on the audience, message, coverage, frequency, and measurement method.

Focus Media Vietnam does not publish a standard price. The cost depends on the LCD or Digital Frame format, creative duration, number and type of buildings, frequency, campaign period, and measurement requirements. Businesses should submit a brief to receive a suitable media plan and quotation.

No single channel is best for every brand. A brand can select suitable premium residential, office, and commercial clusters in Ho Chi Minh City, then combine them with digital channels for retargeting and conversion. Focus Media supports site selection by area, building type, and living, working, and shopping context.

Office-building advertising creates a repeated physical presence where office workers pass every day. Facebook is stronger in individual targeting, engagement, and online conversion optimization. The two channels are complementary: building screens support awareness and recall, while digital channels can continue the journey and capture actions.

The right channel depends on the audience, geography, timing, and required reach. If the goal is repeated exposure among urban consumers, elevator media can be a core channel. Brands can combine it with video, social media, search, or PR to extend reach and reinforce the message.

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