NFC Mini App

One touch - an interactive journey

After seeing an ad on a Focus Media screen, a brand’s target customers can tap NFC to access the Mini App, join the brand’s activities, receive vouchers, gifts or samples, and choose a convenient location to redeem their benefits.

This is suitable for campaigns that need an interaction layer, benefit management or behavior tracking before guiding users back to the brand’s ecosystem.

Mini App for users

THE USER
JOURNEY

Users do not need to scan a QR code.

They tap NFC at a media location to open the Mini App and continue interacting.

FM Mini App turns elevator media from a touchpoint into a trigger for user action.

See the advertisement
See the
advertisement
Tap NFC
Tap NFC
Detect location
Detect location
Open the app & interact
Open the app &
interact
Receive vouchers/ gifts/samples
Receive vouchers/
gifts/samples

The journey shown to customers in the Mini App

Mini App for brands

What can brands learn?

The value of the Mini App model is moving beyond reports that show “the ad was played” to also observing that “consumers saw it, and some of them took action”.

Depending on campaign settings, brands can observe and record additional interaction signals instead of stopping at reach.

01

Touchpoints

The number of NFC interactions recorded.

02

Interaction sources

Which campaign, media location or group of locations generated interactions within the configured scope.

03

Actions after tapping

Whether users visited, joined, selected an offer or completed an action.

04

Offer and gift status

Benefit claims, reservations, confirmations and other program statuses can be managed under campaign rules.

05

Data for optimization

Aggregated interaction signals help brands assess content, media locations, calls to action and campaign structure.

A report of aggregated interaction signals for the brand

ROLES IN THE MINI APP

FOCUS MEDIA
AND THE BRAND
ROLES

Focus Media
  • Provides the Mini App platform and NFC connection.
  • Sets up interaction flows and manages campaigns on the system.
  • Records interaction data within the system’s scope.
  • Reviews important campaign changes.
Brand
  • Takes responsibility for campaign products, gifts, vouchers or samples.
  • Fulfills the physical benefits promised to consumers.
  • Receives admin access to its campaign scope, including gift details and quantities, subject to Focus Media’s review process.