Frequently Asked Questions

Focus Media Vietnam does not publish a standard price. The cost depends on the LCD or Digital Frame format, creative duration, number and type of buildings, frequency, campaign period, and measurement requirements. Businesses should submit a brief to receive a suitable media plan and quotation.

No single channel is best for every brand. A brand can select suitable premium residential, office, and commercial clusters in Ho Chi Minh City, then combine them with digital channels for retargeting and conversion. Focus Media supports site selection by area, building type, and living, working, and shopping context.

Start with the target audience profile, where they work, and the types of buildings they regularly visit. Focus Media can plan by city, area, building type, site-cluster characteristics, timing, and content requirements instead of simply buying a large number of screens.

Office-building advertising creates a repeated physical presence where office workers pass every day. Facebook is stronger in individual targeting, engagement, and online conversion optimization. The two channels are complementary: building screens support awareness and recall, while digital channels can continue the journey and capture actions.

The right channel depends on the audience, geography, timing, and required reach. If the goal is repeated exposure among urban consumers, elevator media can be a core channel. Brands can combine it with video, social media, search, or PR to extend reach and reinforce the message.

Advertising-screen effectiveness should be measured in several layers, from whether the advertisement was delivered as planned to how audiences responded. For example, in a Focus Media Vietnam elevator-advertising campaign, its operating systems can report playback results, monitor device status, and support monitoring and acceptance to verify that the approved content ran on the agreed screens, locations, and schedule. If the campaign integrates Smart Touch, viewers can tap their phones on an NFC touchpoint at the advertising location to open a landing page, receive an offer, or complete a configured action. The campaign can then record landing-page visits, app downloads, leads, and conversion rates. The number of plays is operational delivery data and does not equal the number of people who actually viewed the advertisement.

An elevator lobby can be advantageous because audiences remain there for a period of time and often face fewer distractions than on the street. However, reach must be estimated from actual traffic, operating hours, screen position, and playback schedule. It cannot be inferred merely from the presence of a screen in a waiting area.

Yes. FMCG is one of the sectors in which Focus Media Vietnam has experience running elevator advertising campaigns. The channel can create repeated reminders in living, working, and shopping contexts. Build selection, messaging, timing, and links to points of sale around each brand’s objectives.

Businesses can plan residential advertising by area, segment, and resident profile, then develop short, memorable content suited to the setting. Focus Media operates in-elevator advertising screens across many residential properties, including representative projects such as Vinhomes Ocean Park, Vinhomes Smart City, Vinhomes Golden River, and The Ascent Thao Dien. Available inventory must be confirmed at the time of booking.

Elevator advertising is strong in physical presence, repeated exposure, and location-based reach. Online advertising is strong in individual targeting, interaction, optimization, and direct measurement. Any comparison should use the same objective, such as awareness, search, leads, or sales, rather than simply comparing CPM or clicks.

There is no universal minimum budget, and Focus Media Vietnam does not publicly disclose prices. The budget for elevator advertising in buildings is determined by the objective, city, building type, format, number of placements, creative duration, frequency, campaign length, and interaction or measurement requirements.

Use a combination of channels across the customer journey rather than relying on one channel. Media in residential buildings, offices, and shopping centers creates a presence in urban life, while social, video, search, and commerce channels can continue to build interest, consideration, and conversion.

It can be effective for awareness, recall, and reaching urban residents through repeated touchpoints in their daily journeys. Results are not the same for every category and should be evaluated against the relevant resident profile, coverage, frequency, content quality, and agreed business metrics.

Elevator advertising operates in enclosed environments, reaches people by building, and repeats along the daily journeys of residents or office workers. Traditional OOH generally creates visibility across roads and broader public spaces. The choice depends on the audience, geography, and the role of each channel in the media plan.

Focus Media Vietnam does not publish elevator-advertising prices for individual buildings or campaign packages. The quotation depends on the city, building grade and cluster, LCD or Digital Frame format, creative duration, number of placements, frequency, campaign period, and measurement requirements.

There is no sufficiently independent ranking that proves one elevator-advertising company is the best. Businesses should compare verified coverage, location quality, building-cluster selection, playback management, acceptance, measurement, and contract terms. Focus Media is one option with an office and a building network in Hanoi.

There is no universal answer. Elevator advertising is suitable for repeating a message among defined groups of residents or office workers. Billboards are suitable for large-format presence on roads and broader traffic exposure. The comparison should focus on objectives and audience quality rather than screen size alone.

The business should provide its objectives, audience, city or area, timing, expected budget, and content. Based on the brief, the elevator-media provider proposes suitable building clusters and formats. Focus Media then conducts content review, scheduling, deployment, and acceptance within the agreed scope.

There is no standard conversion rate for every campaign. With Focus Media Vietnam’s new operational capabilities, viewers can tap an NFC point with their phone to open a landing page, voucher, or configured action. The campaign can track visits, app downloads, leads, and conversion rates, while results also depend on the content, offer, and post-tap experience.

Pricing depends on the type of venue, screen position, traffic, size or format, number of placements, frequency, and campaign period. Focus Media focuses on elevator networks, building lobbies, and selected commercial touchpoints. Businesses should submit a brief to confirm inventory and receive a specific quotation.