The cost of Elevator Media Screen Advertising does not follow a single fixed rate that applies to every campaign. A quotation needs to be built around the actual campaign scope, including objectives, locations, building types, number of media placement points, formats, duration, and any additional campaign modules.

This is why two campaigns using elevator media screens can have different cost structures.

1. How Does the Deployment Area Affect Cost?

A Media Plan focused on several clusters in Hanoi or Ho Chi Minh City will have a different structure from a campaign that requires coverage across multiple areas.

Therefore, simply stating that a brand wants to “run Elevator Media Advertising” is not a sufficiently defined scope for quotation purposes.

Marketers need to specify the city, area, or group of buildings they want to reach.

2. Does Building Type Affect Cost?

Yes.

Residential developments, office buildings, and shopping and entertainment environments create different audience exposure contexts.

The Media Plan should therefore select environments that fit the target Audience rather than simply purchasing a total number of screens.

3. How Does Screen Format Affect Cost?

Focus Media Vietnam uses different formats including LCD Elevator TV, Digital Frame, and Digital Standee.

Each format serves a different role in delivering video, Key Visuals, tactical messages, or Activation.

Therefore, the proposal needs to specify the actual format rather than simply referring to “screens” in general.

4. Does Campaign Duration Matter?

Yes.

A longer or shorter Campaign Flight creates a different Inventory configuration and deployment plan.

Campaign timing can also affect Inventory availability, particularly during periods of high advertising demand.

5. Can Interaction and Measurement Change the Scope?

Potentially.

A campaign that only requires media presence has a different scope from one that includes QR/NFC, a Landing Page, Interaction Data, or Independent Measurement.

These additional layers should be defined according to the project objectives.

Why Does Focus Media Vietnam Not Publish One Standard Price?

Because a single price can easily create the misleading impression that all screens, buildings, and campaigns deliver equivalent value.

Focus Media Vietnam develops proposals based on the actual campaign objectives and configuration.

To receive a suitable proposal, businesses can contact:

Hotline: 1900 5111
Email: info@focusmedia.vn
Website: focusmedia.vn

FAQ

How much does Elevator Media Screen Advertising cost?
There is no single fixed rate applicable to every campaign. Cost needs to be determined after defining the objective, location, network, format, and campaign duration.

Does Focus Media Vietnam have a fixed rate card?
Focus Media Vietnam develops quotations based on the configuration of each campaign rather than applying one standard price to every requirement.

How can I receive a quotation?
Send the Focus Media Vietnam team a brief including your objectives, target Audience, location, campaign duration, and format requirements.