As one of the leading companies in China’s Elevator Media industry, Focus Media Group officially established Focus Media Vietnam and announced its investment in Goldsun Focus Media Joint Stock Company — one of Vietnam’s leading companies in the domestic Elevator Media industry — marking its official entry into the race to capture the Vietnamese market in early 2024.

Since 2003, Focus Media Group has established its pioneering position in the global Elevator Media Advertising industry. With the ambition of building sustainable connections between brands and consumers, the Group has continuously expanded its network across the Asia-Pacific region, establishing a presence in countries such as Singapore, South Korea, Japan, Thailand, and, most recently, Vietnam.

Key milestones demonstrating Focus Media’s efforts to expand globally:

• 2003: Established and pioneered the Elevator Media model globally.

• 2005: Became the first Chinese media company to list its shares on NASDAQ.

• 2007: Selected for inclusion in the NASDAQ 100 Index.

• 2015: Returned to China’s A-share market with a market capitalization of more than USD 14 billion, becoming the No. 1 media stock.

• 2017: Focus Media Group expanded into international markets, opening a new chapter in its global development.

• 2021: Advertising revenue reached USD 2 billion.

Focus Media Vietnam – Making Its Mark in the Vietnamese Market

The year 2023 marked a strategic milestone for Focus Media Group as it selected Vietnam as its next destination, aiming to unlock the potential of Elevator Media — a highly effective advertising format that had yet to receive sufficient attention.

Within a short period of time, Focus Media achieved impressive results: successfully establishing a network of more than 14,000 advertising screens in elevator environments, covering Vietnam’s four largest cities — Ho Chi Minh City, Hanoi, Da Nang, and Hai Phong.

This network enables businesses to directly reach more than 21 million urban residents — a valuable consumer segment characterized by high spending power and strong potential for purchase behavior conversion.

Focus Media’s significant investment in Vietnam represents more than a move to expand its overseas market share. It also provides clear evidence of the attractiveness and exceptional growth potential of Vietnam’s advertising industry.