DOOH Updates
ELEVATOR MEDIA ADVERTISING IS BECOMING A GLOBAL TREND
Last updated: 29 Oct 2025According to a Credence Research report (2025), the Elevator Digital Media market is experiencing strong growth, expanding from USD 1.39 billion in 2018 to USD 2.82 billion in 2024, and is projected to reach USD 7.26 billion by 2032, representing a compound annual growth rate (CAGR) of 11.7% per year.
The Asia-Pacific region currently accounts for 45% of the global market, leading alongside North America (28%) and Europe (19%), driven by rapid urbanization, modern infrastructure, and the growing adoption of technology in public spaces.
In particular, Asia-Pacific is currently the fastest-growing market, fueled by smart-city projects, real estate expansion, and the rapid development of high-rise buildings — environments where Elevator Media Advertising has become an effective touchpoint between brands and urban consumers.
As the pioneering group that created the Elevator Media industry, Focus Media currently operates the world’s largest Elevator Media Screen Network, with coverage across more than 95 major cities worldwide, including markets such as South Korea, Thailand, Japan, the UAE, Vietnam, Singapore, Malaysia, Indonesia, Hong Kong, India, Dubai, Australia, South America, Mexico, and the United States.
In Vietnam, Focus Media Vietnam operates more than 15,000 digital screens across buildings, shopping malls, and office towers, providing modern, effective, and sustainable media solutions for thousands of brands on their journey to win over urban consumers.

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