Digital Out-of-Home advertising, commonly known as DOOH, has become an indispensable part of the marketing strategies of many businesses. The DOOH industry is marking a significant leap forward in the 21st century, as the combination of technology and advertising creates distinctive experiences for consumers while delivering strong effectiveness for advertisers.

With the continuous advancement of technology, DOOH is no longer limited to traditional billboards but has expanded into a wider range of modern and creative advertising formats. Today, DOOH includes digital screens installed at strategic locations such as bus stations, airports, railway stations, and even inside building elevators.

One of the most prominent forms of DOOH is Elevator Media Advertising. This model not only maximizes the use of space within high-rise buildings but also enables businesses to directly reach their target audiences in an enclosed and focused environment. Elevator Media Advertising can deliver strong effectiveness thanks to its ability to attract viewers’ attention and reinforce message recall within a short period of time.

Elevator Media Advertising attracts viewers’ attention and reinforces message recall within a short period of time.

Focus Media and a New Stage of Development in Vietnam

When discussing Elevator Media Advertising, it is impossible not to mention Focus Media — the company that first pioneered this model globally.

Founded in 2003, Focus Media has become one of the world’s leading names in Elevator Media Advertising, with a network covering nearly 300 cities in China, more than 3 million devices installed inside and outside elevators, and the ability to reach up to 400 million target consumers every day.

Continuing its international expansion and development strategy, Focus Media Group has expanded its operations into multiple countries around the world. Vietnam — one of the most promising markets in Southeast Asia — was selected by the Group as its next destination for expanding the Focus Media brand.

In Vietnam, Focus Media chose to invest in Goldsun Focus Media Joint Stock Company, one of the country’s leading companies in the Elevator Media industry, marking its official participation in the race to develop Vietnam’s Elevator Media Advertising market.

On June 6, 2024, Focus Media held a cooperation signing ceremony with Bitexco Workplace, a member of Bitexco Group, in Ho Chi Minh City, Vietnam. This was an important event marking a new stage of development for the Elevator Media Advertising industry in Vietnam.

Bitexco Financial Tower, an architectural landmark of Ho Chi Minh City, would become a strategic location for Focus Media’s advertising campaigns.

Strategic cooperation signing ceremony between Focus Media and Bitexco Workplace.

A Bright Future for Elevator Media Advertising in Vietnam

The cooperation between Focus Media and Bitexco is expected to bring significant benefits to both parties.

For Focus Media, this represents an opportunity to expand its market presence and strengthen its position in Vietnam. For Bitexco, the partnership not only helps optimize advertising spaces but also creates new value and opens up further investment cooperation opportunities in the future, delivering significant commercial value to partners and customers.

The event represents more than a business partnership. It also demonstrates Focus Media’s strategic vision of integrating technology and creativity into the advertising industry to create new and effective experiences for customers.

With these solid steps forward, Vietnam’s Elevator Media Advertising industry is expected to have a bright and promising future. Elevator Media Advertising will continue to strengthen its position as an indispensable part of the marketing strategies of many businesses, while contributing to the continued development of Vietnam’s Out-of-Home advertising industry.