In 2024, Focus Media Vietnam was honored to accompany the Vietnam Innovation Challenge 2024 (VIC 2024) as the program’s Media Support Sponsor.

The Vietnam Innovation Challenge 2024 focused on the theme of advancing the semiconductor and artificial intelligence industries. The program brings the vision of the Vietnam Innovation Initiative (InnovateVN) into practice. Led by the Ministry of Planning and Investment, and jointly organized by the National Innovation Center (NIC) and Meta since 2022, the initiative seeks innovative solutions from organizations and individuals around the world to address challenges of national importance, with the ultimate goal of contributing to a prosperous and sustainable Vietnam.

Under the theme “Innovation with Enterprises to Advance the Semiconductor and Artificial Intelligence Industries and Conquer the Global Market,” the program aims to serve as an intellectual platform that brings together resources for collaboration, generates breakthrough ideas, unlocks potential, and captures opportunities in the semiconductor and artificial intelligence industries. Through this, the program seeks to help businesses achieve new successes while contributing to the country’s sustainable development.

By identifying and recognizing innovative solutions, the program contributes to the broader objectives of raising awareness of the importance and value of the semiconductor and artificial intelligence industries; recommending solutions and connecting Vietnamese enterprises with solutions that can support the upgrading and improvement of business operations; improving performance; and developing new products and services, thereby strengthening the competitive advantages of Vietnamese enterprises in the global market.

As a pioneering and reputable group in the Elevator Media Advertising industry, backed by 21 years of experience from an international group with a presence in more than 10 countries worldwide, Focus Media is committed to providing Elevator Media Advertising support throughout the different stages of VIC 2024.

Focus Media Group was founded in 2003, is headquartered in Shanghai, China, and is a pioneer and founder of the Elevator Media model globally.

Focus Media’s Elevator Media Advertising network has expanded to nearly 300 cities across China, with more than 3 million media devices installed inside and outside elevators, reaching up to 400 million target customers in cities every day.

In recent years, Focus Media has pursued an international expansion strategy, continuing to grow across the Asia-Pacific region and establishing subsidiaries in Singapore, South Korea, Japan, Thailand, Malaysia, Indonesia, India, the Philippines, the UAE, and other markets. Vietnam is the next destination in the Group’s journey to extend the value of the Focus Media brand.

With the shared objective of advancing innovation in Vietnam, Focus Media will help bring the positive values of VIC 2024 to the wider community while enhancing the program’s reputation and scale among both domestic and international audiences.

VIC 2024 visuals were displayed across Focus Media Group’s LED/DF screen network at 618 buildings throughout major provinces and cities, including Hanoi, Ho Chi Minh City, Da Nang, Binh Duong, and Hung Yen.

VIC 2024 was estimated to have generated more than 311,400 reaches within one week through the OOH channel.

Focus Media also believes that its partnership with the VIC 2024 Organizing Committee will contribute to spreading the values of innovation, creating momentum for the development of innovative enterprises, and working toward a prosperous and sustainable Vietnam.