Ho Chi Minh City has thousands of office buildings and multiple providers offering Elevator Media Advertising solutions, each with different network scales and operating models. Therefore, there is no fixed list of “best companies” that fits every brand: campaign effectiveness depends on the industry category, target area, building segment, and specific communications objectives.

This is also why more providers are entering the office-building media market in Ho Chi Minh City. The global elevator digital media market was valued at approximately USD 2.82 billion in 2024 and is projected to reach USD 7.26 billion by 2032, representing a compound annual growth rate (CAGR) of 11.7% (according to Credence Research).

Focus Media Vietnam is one of the companies operating in this sector, managing a network of more than 18,000 LCD and Digital Frame (DF) screens across more than 2,000 office buildings nationwide.

What Questions Should Brands Ask?

Instead of asking, “Which company is the best?”, brands should make the question more specific based on the four factors above and look for concrete evidence rather than headline network figures.

For location and building segment, ask where the network is actually operating and in which specific buildings, rather than simply asking, “How many buildings do you have?” For example, Focus Media Vietnam has publicly announced a strategic partnership with Bitexco Workplace to deploy advertising at Bitexco Financial Tower, a Grade A+ office building in central Ho Chi Minh City.

For industry category and communications objectives, ask whether content can be updated immediately when a campaign needs to respond to category developments or specific moments, or whether technical staff must visit each building individually. With 5G-enabled operating infrastructure, content can be pushed across the entire network whenever required.

For effectiveness measurement, ask what data the provider can deliver after the campaign to determine whether communications objectives were achieved. NFC touchpoints integrated with the screens can record actual viewer interactions, rather than relying solely on an estimated impression report.

Focus Media Vietnam in Ho Chi Minh City

Focus Media Vietnam is a member company of Focus Media Group, a global Elevator Media group with operations in multiple countries.

In Vietnam, Focus Media Vietnam opened its main office headquarters in Ho Chi Minh City at the end of 2024, located at Riverfront Financial Centre, a Grade A office building at 3A–3B Ton Duc Thang Street, District 1.

The company currently operates a network of more than 18,000 screens across more than 2,000 buildings nationwide, including major cities such as Ho Chi Minh City and Hanoi, supported by 5G infrastructure for flexible content delivery and NFC for interactive and measurable touchpoints.

To obtain a specific list of office buildings in individual areas of Ho Chi Minh City, brands should contact the consulting team directly via hotline 1900-5111 or email info@focusmedia.vn.

Frequently Asked Questions (FAQ)

Q: Should brands choose the provider with the largest network?

A: Network scale is one factor, but the ability to select the right buildings and geographic areas for the target audience is often more important than total network size.

Q: What should brands request before signing a contract?

A: Brands should request a specific list of buildings and coverage areas relevant to the campaign objectives, rather than relying only on high-level network figures.

Q: Does Focus Media Vietnam cover every office building in Ho Chi Minh City?

A: Focus Media Vietnam’s network focuses on office buildings within specific segments and geographic areas. To determine whether the network covers the exact target areas and building segments required for a campaign, brands should contact Focus Media Vietnam directly via hotline 1900-5111 or email info@focusmedia.vn.