As part of the 2026 Vietnam market study trip of the 8th CEO Program at the PBC School of Finance, Tsinghua University (Tsinghua PBCSF), China, Mr. Xiang Song, CEO of Focus Media Vietnam, participated as a guest speaker.

During the session, he shared practical experience in business operations as well as his perspective on the Elevator Media Advertising model in the era of artificial intelligence.

A Meeting with Founders and Senior Executives

The exchange brought together participants who are founders, business owners, and senior executives from a wide range of industries.

During the session, Mr. Xiang Song provided an overview of Focus Media Vietnam and presented two core topics centered on the company’s system operating capabilities and its technology development direction for the next stage.

Operating Capabilities of the Elevator Media Screen Network

One of the areas Mr. Xiang Song emphasized was how Focus Media Vietnam builds and develops its network of high-definition, slim-design digital screens installed in elevator lobbies and elevator cabins within premium office buildings.

These are environments that Vietnam’s core consumer groups — with relatively strong income levels and real purchasing behavior — encounter every day, creating a media environment characterized by high exposure frequency and concentrated audience attention.

O2O Technology Vision

In addition to its operating capabilities, Mr. Xiang Song also shared Focus Media Vietnam’s direction for developing intelligent digital infrastructure, with the goal of optimizing the journey from offline to online.

Solutions that tailor displayed messages in real time are seen as a key factor in helping brands improve the effectiveness of consumer engagement in an increasingly saturated information environment.

Read more: A New Step Forward in Measuring Elevator Media Advertising Effectiveness

Focus Media Vietnam’s Strategic Footprint in the DOOH Industry

This professional exchange and knowledge-sharing session not only demonstrated the personal credibility of CEO Xiang Song, but also reflected the strategic position of Focus Media Vietnam within the Digital Out-of-Home (DOOH) industry.

It also provides a strong foundation for Focus Media Vietnam to continue working alongside its partners, brands, and agencies in Vietnam, delivering communications solutions built around integrity and effectiveness in the period ahead.